Anchor Tag SEO



The anchor tag or the <a> tag, is one of the most important html tags in terms of SEO. Links (both internal and from external websites), are built on it. The anchor text used under the <a> tag will dictate the Page Rank of your website, and define the subject matter of a web document from a search engine bot point of view.

While there may  be conflicts between what a copywriter and a marketer (SEO guy) want as anchor text for links, both should recognize the importance of the other’s approach, and cooperate on deciding what a link should communicate to both humans and robots.


What is anchor text in SEO?

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.


What is the use of anchor tag?

An anchor is a piece of text which marks the beginning and/or the end of a hypertext link. The text between the opening tag and the closing tag is either the start or destination (or both) of a link. Attributes of the anchor tag are as follows. HREF.

What is an anchor text in reading?

According to Transformational Literacy, a book by Ron Berger and the Expeditionary Learning team, an anchor text is “the centerpiece of students’ reading,” a central text that is rich, complex, and engaging, that all students read and analyze to build knowledge and literacy skills.

What is a backlink to a website?

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

What is the meaning of keyword density?

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.