A Comprehensive Guide for Importing Blogger to WordPress

There have been a myriad of articles written about migrating from Blogger to WordPress in the past. I know, because I’ve referenced a lot of them. Just a few weeks ago we had a client who needed to move from Blogger and somehow I ended up with the project. I thought I was the boss?

ANYWAY, I hadn’t done a transfer like this for over a year, and I found out the hard way that a lot of things have changed in that time, so I decided it was time for a fresh new tutorial about moving from Blogger to WordPress.
Blogger to WordPress Overview

I found that there were definitely some technical details that needed to be updated in the tutorials that I had read, but even beyond that I found that while a lot of the tutorials I read accomplished the task at hand, many of them ignored some really important aspects of the migration like SEO, where images are hosted, one to one mapping of content, etc.

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In this guide I’m going to go through the entire process of moving your blog from Blogger to WordPress while making sure we also pay close attention to all of the following:

  • Search Engine Optimization so you don’t slip in the search rankings
  • 1 to 1 Mapping of URLs so your visitors don’t hit a 404 page and feel lost
  • Redirection of RSS feeds so you can keep all those hard-earned subscribers
  • Transfer of All Content including posts, pages, comments, etc
  • Recreating a similar site structure

The reality is that this type of project is a lot more involved than it seems on the surface. I know that when I first started doing these migrations five or six years ago my attitude was “there’s an importer plugin, how hard could this be?” The reality is that while it’s not particularly difficult, there are a lot of moving parts and attention to detail is key. It’s a little bit tedious but I’m going to hold your hand every step of the way here. Let’s get to it!

Do You Use a Custom Domain or Subdomain?

There are two different types of configurations you can have on Blogger.com.

  1. Subdomain like website.blogspot.com (blogspot is the Blogger domain and website is your blog name)
  2. Custom domain like awesomewebsite.com

If you’re using Blogger on a subdomain, you’ll want to bookmark this article and read this guide from GoDaddy about adding a custom domain to your Blogger site. Once you have your custom domain setup, come back and you can follow along with the rest of this tutorial.

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